Swatch forays into serious watch territory with all-metal Sistem 51

I’ve repeated myself at least a hundred times here and on social media about what I consider a watch worthy of my time. First, it needs to be automatic, because I hate seeing (and sometimes even hearing) all that ticking. Second, the general consensus among connoisseurs favors Swiss Made pieces due to the country’s long tradition … Continue Reading

Swatch invites you to #POPITUP

POP Swatch, the timepiece collection known among the watch novice and connoisseur alike, is making a big splash this month as it stages a much awaited comeback after over two decades with a brand new range of eye-popping designs. Known for its versatility, the POP Swatch is able to transform into a pocket watch, a desk … Continue Reading