8 reasons you probably shouldn’t be a fashion blogger

Fashion blogging has been Dubai’s “it” new hobby for years now, and it’s still showing no signs of stopping. Back in 2010 when S and I founded La Moda, we could literally count the number of bloggers in the UAE with our fingers. Then Instagram happened, and suddenly about half of the 18-35 female demographic started doing … Continue Reading

Austin Reed’s street casuals

When you’re traveling, you want to cover as much ground as possible in the little time you have away from your everyday life, so planning your holiday wardrobe is as much an intellectual exercise as any other. For my recent trip to Holland, I’ve teamed up with English tailoring company Austin Reed to showcase their casual collection … Continue Reading

Getting on the #ModernTrail with Timberland’s watch collection

For the longest time, we’ve had this idea of Timberland as an outdoorsy, forest hunter type of brand. While that segment remains an important part of their seasonal collections, the New England house is changing up its image to appeal to a more urban, more youthful millennial market with its #ModernTrail campaign. Rather than the typical … Continue Reading

Fashion Cover featuring Zayn’s Pillow Talk

My handful of followers on Instagram (click here to follow @FASHCHAM) know that I’m currently freezing my behind off on a working holiday in Europe. So far I’ve visited Amsterdam (for the first time in seven years) and Prague, the millennial tourist’s new Paris. In between the outfit and product shoots for my collaborations and … Continue Reading

Bespoke goes high-tech at The Custom Shop

The fashion and luxury industries have always valued old-world techniques and heritage to an almost irrational extent. The claim, brands assert, is that these are the factors that guarantee a higher level of quality and differentiate them from mass market companies that can turn around new products and entire collections in no time. While these … Continue Reading

Spring 2016 Highlight: Bomber Jackets

The bomber jacket. A masculine, aviation-inspired design which every man has in his wardrobe. It was one of the key menswear pieces I wrote about when I first launched this blog, because of its importance and resurgence into mainstream fashion in recent seasons. For Spring 2016, it still is one of the highlights of many … Continue Reading

Fitness trackers: Are they worth the hype?

I’ve never been a big fan of fitness trackers, so I never paid much attention to what appears to be an already established market for these devices. But I guess I’m a stubborn old man who has been missing quite a lot from the technology that these little gadgets offer. I recently worked with Jawbone … Continue Reading

Go hardcore with Strongfit gym wear

Brazilian gym wear brand Strongfit is now in the UAE market and I’m proud to be working with them as part of the fit fam! Strongfit carries workout clothes for men and women, with styles geared towards serious fitness athletes rather than the cutesy target audience of the active wear lines of sport superbrands. For men alone, they … Continue Reading

10 things you didn’t know about the iconic biker jacket

The biker jacket. It has earned its place in every man’s wardrobe, with its badass styling and overall rugged vibe that make you look just that little bit more masculine. But do you know how this piece came about? Here are 10 things you probably didn’t know about the iconic style. 1.) Invented by Irving … Continue Reading